According SurveyMonkey which has conducted a survey which shows that the popularity of content on Facebook, Twitter and Google+ impacts the likelihood it will be read.

The survey has been made on 629 participants using the following methodology :

  • 374 were given a survey where they were asked how likely they would read an article on Facebook if it  already had 451 Likes.
  • 255 were given a survey asking how likely they will  read an article which had only 11 Likes.

The survey answers showed that people were most likely to read an article with a higher number of Likes on Facebook. The same survey was conducted for Twitter and Google Plus with the below results.