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Social Media and Marketing : Are you measuring your ROI

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Good afternoon, here an interesting article I wanted to share with all the French Digital Community. This article, found on business2community.com, is about Social Media and how European Marketers engaged with Social Media and actually how they try to determine the ROI produced  from their efforts. Based on a survey conducted in Europe in 2012 among a bunch of marketers, Neolane showed that 57% of the European marketers still don’t think of Social Media as a way to acquire, qualify customers or generate sales, but more in terms of a develop their brand awarness, build a community , create a buzz or generate traffic to their website. Below a graphical summary of the study results and here the full article. You can also check the Neolane website neolane.com to read some interesting case studies.