I have come across an interesting talk on product design by Kathy Sierra, it’s worth looking at. She illustrates very clearly why companies should be user centric, what it really means and how to achieve it. I liked her suggestion of a starting point for designing a product/service: write what you would like users to say about it and design from there. The aim being to create a product that will be recommended by the user. The powerful idea being to design the product for the user’s user, the user’s audience. e.g. their friends, families, colleagues, etc..
Voici la video du lancement de French Digital a Paris en Septembre dernier. Merci encore a tous ceux qui ont pu y participer. Here is the video of the launch of French Digital in Paris last September. Thanks again for all who were able to join us.